If your role was to find the symbolic association, then you were looking at what the commercial wants you to compare it with. For example, a McDonalds commercial may want you to associate fresh, grilled burgers with a clean eating environment. It makes you feel hungry and safe, as though the area you are going into a great place to eat.
The questions you were to answer while viewing the www.youtube.com commercials were as follows:
Symbolic Association
What does the commercial want you to associate with its product?
What emotional feeling do you get from watching the commercial?
How can you tell this just by the commercial?
Provide specific support for each question.
Put all of your answers in the "comment" section. Remember to label correctly with your group names and sites you viewed.
Friday, May 4, 2007
Underlying Idea
If your role was to find the underlying idea, then you were looking at the purpose for why the commercial was created.
The questions you were to answer while viewing the www.youtube.com commercials were as follows:
Underlying Idea
What is the underlying idea that the commercial is promoting?
What seems to be the purpose in creating the commercial?
What do they want you, the viewer, to learn from the commercial?
How can you tell this just by the commercial?
Provide specific support for each question.
Put all of your answers in the "comment" section. Remember to label correctly with your group names and sites you viewed.
The questions you were to answer while viewing the www.youtube.com commercials were as follows:
Underlying Idea
What is the underlying idea that the commercial is promoting?
What seems to be the purpose in creating the commercial?
What do they want you, the viewer, to learn from the commercial?
How can you tell this just by the commercial?
Provide specific support for each question.
Put all of your answers in the "comment" section. Remember to label correctly with your group names and sites you viewed.
Demographics
If your role was demographics, then you were looking at who the target audience was.
The questions you were to answer while viewing the www.youtube.com commercials were as follows:
who are the people being targeted?
Race?
Gender?
Social class?
Educational background?
Residency?
How can you tell this just by the commercial?
Provide specific support for each question.
Put all of your answers in the "comment" section. Remember to label correctly with your group names and sites you viewed.
The questions you were to answer while viewing the www.youtube.com commercials were as follows:
who are the people being targeted?
Race?
Gender?
Social class?
Educational background?
Residency?
How can you tell this just by the commercial?
Provide specific support for each question.
Put all of your answers in the "comment" section. Remember to label correctly with your group names and sites you viewed.
Homework Assignment # 1
Now that each of you has been assigned a role within your media literacy group, your job is to provide us with your answers to the questions within your role.
Below you will find 3 areas:
demographics
underlying idea
symbolic association
Under your area title, provide us with the name of the people in your group, the sites you visited, and the findings. Each area has the questions you must answer.
As part of your assignment, please comment on each group's projects within your assigned role. So, if you were assigned to demographics, comment on the other people who had demographics. Make sure your comment is not just that you "enjoyed reading it." Make a claim about what they say and talk about it.
Get to work! Need help? Email me at _____________
Youtube.com links (Choose 4/6 to do):
Army: http://www.youtube.com/watch?v=GlzdZqSVbJ4
Cingular: http://www.youtube.com/watch?v=4nIUcRJX9-o
Proactive: http://www.youtube.com/watch?v=FlPvfXNR1j4
Doritos: http://www.youtube.com/watch?v=kNxgxF-7SfA
Kohls: http://www.youtube.com/watch?v=0Qdxhip7y38
Adidas: http://youtube.com/watch?v=Jkm86AfI48I
Below you will find 3 areas:
demographics
underlying idea
symbolic association
Under your area title, provide us with the name of the people in your group, the sites you visited, and the findings. Each area has the questions you must answer.
As part of your assignment, please comment on each group's projects within your assigned role. So, if you were assigned to demographics, comment on the other people who had demographics. Make sure your comment is not just that you "enjoyed reading it." Make a claim about what they say and talk about it.
Get to work! Need help? Email me at _____________
Youtube.com links (Choose 4/6 to do):
Army: http://www.youtube.com/watch?v=GlzdZqSVbJ4
Cingular: http://www.youtube.com/watch?v=4nIUcRJX9-o
Proactive: http://www.youtube.com/watch?v=FlPvfXNR1j4
Doritos: http://www.youtube.com/watch?v=kNxgxF-7SfA
Kohls: http://www.youtube.com/watch?v=0Qdxhip7y38
Adidas: http://youtube.com/watch?v=Jkm86AfI48I
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