If your role was to find the symbolic association, then you were looking at what the commercial wants you to compare it with. For example, a McDonalds commercial may want you to associate fresh, grilled burgers with a clean eating environment. It makes you feel hungry and safe, as though the area you are going into a great place to eat.
The questions you were to answer while viewing the www.youtube.com commercials were as follows:
Symbolic Association
What does the commercial want you to associate with its product?
What emotional feeling do you get from watching the commercial?
How can you tell this just by the commercial?
Provide specific support for each question.
Put all of your answers in the "comment" section. Remember to label correctly with your group names and sites you viewed.
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